Google Analytics 4: Should I move to the new version of Google Analytics?

Big G has recently pulled the pin on the new version of Google Analytics and thrown it into the marketing world. Is now the time though to upgrade…

How to find and remove PII from Google Analytics

Personally Identifiable Data (PII) is data that can be used to identify a specific individual. Across the clients we’ve worked with an alarming number either have unknowingly uploaded…

Quick Start Guide For Querying The Google Analytics API With Python

What are we doing? If you’ve ever fancied being one of the cool kids you know it starts with being fluent in Python. No one likes faffing about…

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