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The importance of keyword research cannot be understated. How will you be able to craft a good SEO/PPC strategy without first of all understanding all the possible keywords people are using? The root of all searches is about satisfying human queries, positioning your business as a helpful resource/solution to peoples problems, and you’re on your way to a successful digital…

Recently I asked some of my Paid Marketing pals what frustrated them about Google Analytics. As someone who likes to work smarter, not harder, I’m always on the lookout for time-saving inspiration. From the feedback I got, a big gear grinding time sink for them was the Audience creation in the Google Analytics property admin. This is a 3 step…

Increasing your conversion rate is one of the most important factors in capitalising on website traffic, driving sales, and achieving sustainable growth. With the average conversion rate sitting between 1-3%, there is real value in working to achieve beyond this figure and making sure that your site stands out from your competitors’. There are several ways in which you can…