Top Tips for Maximising/Increasing Conversion Rate

Increasing your conversion rate is one of the most important factors in capitalising on website traffic, driving sales, and achieving sustainable growth. With the average conversion rate sitting between…

Paid Marketers – I Built a Free Bulk Google Analytics Audience Maker to Save Time

Recently I asked some of my Paid Marketing pals what frustrated them about Google Analytics. As someone who likes to work smarter, not harder, I’m always on the…

The 5 Best Free Keyword Research Tools

The importance of keyword research cannot be understated. How will you be able to craft a good SEO/PPC strategy without first of all understanding all the possible keywords…

Quick Start Guide for Querying Google Analytics 4 Data API (Beta) with Python

Last year our generous corporate overlord Google graced us with a completely new Analytics platform. GA4. This comes with a lot of new and missing features making it…

Creating a Landing Page for Your Accounting Business

Winning and securing clients is already challenging at the best of times – you need to convince your prospective clients that you have the right expertise, that you…

How To Use Landing Pages To Drive More Leads and Customers

Landing Pages 101 What are landing pages? They’re not your home page and should not act like one. Hypothetically speaking imagine your business deals in productivity software and…

SEO Quickstart Guide: Automate Search Console To Google Sheets Using Python

Most SEO’s will understand the laborious task of exporting a report from Google Search Console, only to upload it into google sheets to be analysed, every week, over…

Google Analytics 4: Should I move to the new version of Google Analytics?

Big G has recently pulled the pin on the new version of Google Analytics and thrown it into the marketing world. Is now the time though to upgrade…

How to find and remove PII from Google Analytics

Personally Identifiable Data (PII) is data that can be used to identify a specific individual. Across the clients we’ve worked with an alarming number either have unknowingly uploaded…

Quick Start Guide For Querying The Google Analytics API With Python

What are we doing? If you’ve ever fancied being one of the cool kids you know it starts with being fluent in Python. No one likes faffing about…

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