Top Tips for Maximising/Increasing Conversion Rate

Increasing your conversion rate is one of the most important factors in capitalising on website traffic, driving sales, and achieving sustainable growth. With the average conversion rate sitting between…

The 5 Best Free Keyword Research Tools

The importance of keyword research cannot be understated. How will you be able to craft a good SEO/PPC strategy without first of all understanding all the possible keywords…

Creating a Landing Page for Your Accounting Business

Winning and securing clients is already challenging at the best of times – you need to convince your prospective clients that you have the right expertise, that you…

⛏️ The Bugle #2 – Sink or Swim? How Bedrock was built through strategic partnerships & networking

The Bedrock Bugle Issue 2: March 25th 2021 In the previous post, I talked all about how Bedrock was born. All from the ashes of a failed business…

Things Every Digital Marketer Must Know About Google Tag Manager Server-side

Recently Google has brought about a huge leap in the way digital marketers approach site tracking in 2021. Google Tag Manager Server-side offers a powerful alternative to regular…

⛏️ The Bugle #1 – How we got started

Why I decided to start a digital marketing agency Spoiler: I didn’t mean to Picture: From CSD during the Berlin phase of this tale There’s usually a million…

How To Use Landing Pages To Drive More Leads and Customers

Landing Pages 101 What are landing pages? They’re not your home page and should not act like one. Hypothetically speaking imagine your business deals in productivity software and…

Google Analytics 4: Should I move to the new version of Google Analytics?

Big G has recently pulled the pin on the new version of Google Analytics and thrown it into the marketing world. Is now the time though to upgrade…

How to find and remove PII from Google Analytics

Personally Identifiable Data (PII) is data that can be used to identify a specific individual. Across the clients we’ve worked with an alarming number either have unknowingly uploaded…

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