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Quick Start Guide For Querying The Google Analytics API With Python

What are we doing? If you’ve ever fancied being one of the cool kids you know it starts with being fluent in Python. No one likes faffing about pulling CSVs from different silos into Google Sheets month by month to compile their reports, absolutely no one. We’re big proponents here of “If it can be automated it should!”. As this…

How to find and remove PII from Google Analytics

Personally Identifiable Data (PII) is data that can be used to identify a specific individual. Across the clients we’ve worked with an alarming number either have unknowingly uploaded PII to their Analytics platform or are in breach of GDPR regulations. We’re going to dive into detail about PII and how to audit your Google Analytics account for it to help…

Google Analytics 4: Should I move to the new version of Google Analytics?

Big G has recently pulled the pin on the new version of Google Analytics and thrown it into the marketing world. Is now the time though to upgrade and move to the new product? In this article you will learn: The Benefits Of Upgrading Drawbacks of The New Platform Finally Our Recommendations We hope you get value from our views…

SEO Quickstart Guide: Automate Search Console To Google Sheets Using Python

Most SEO’s will understand the laborious task of exporting a report from Google Search Console, only to upload it into google sheets to be analysed, every week, over and over. You might be using something like Supermetrics to get around this problem, good idea, but why not save that license fee and save over £££. This type of task is…

How To Use Landing Pages To Drive More Leads and Customers

Landing Pages 101 What are landing pages? They’re not your home page and should not act like one. Hypothetically speaking imagine your business deals in productivity software and is aptly named “The Very Good Productivity Company”. Catchy I know. Lots of different segments land on this page, and you’re trying to route them all to the correct place: New Customers…

⛏️ The Bugle #1 – How we got started

Why I decided to start a digital marketing agency Spoiler: I didn’t mean to Picture: From CSD during the Berlin phase of this tale There’s usually a million and one different reasons why things like this happen. I’ve got a good idea of the top two main reasons, but there were definitely others: I was looking for freedom in location…

Things Every Digital Marketer Must Know About Google Tag Manager Server-side

Recently Google has brought about a huge leap in the way digital marketers approach site tracking in 2021. Google Tag Manager Server-side offers a powerful alternative to regular tag management, but what the hell is it, and why should Digital Marketers even care? If you were to ask Google, they’ll probably hand you a complex flowchart with some technical jargon…

⛏️ The Bugle #2 – Sink or Swim? How Bedrock was built through strategic partnerships & networking

The Bedrock Bugle Issue 2: March 25th 2021 In the previous post, I talked all about how Bedrock was born. All from the ashes of a failed business venture! If you fancy catching up, you can find it here: Issue 1 – The Birth of Bedrock You rejoin me here for the next chapter, where I’ll talk about how we…

Creating a Landing Page for Your Accounting Business

Winning and securing clients is already challenging at the best of times – you need to convince your prospective clients that you have the right expertise, that you can be trusted to manage sensitive financial information, all the while adhering to state and federal regulations. As the search for clients moves more and more into the digital sphere, how do…

Quick Start Guide for Querying Google Analytics 4 Data API (Beta) with Python

Last year our generous corporate overlord Google graced us with a completely new Analytics platform. GA4. This comes with a lot of new and missing features making it very different to the now unsupported and outdated Universal Analytics, which one day will take its place in the dense Google graveyard along with Google+ (good riddance), Google Play Music (goodnight sweet…